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Choosing Your Business Colours

Choosing Your Business Colours

When thinking about your business in terms of your corporate identity or logo, have you given much thought to colour or specific tones?  Ideally the colours should reflect the type of business you operate.  The colour or colours chosen are the personality of your business and must be clearly identifiable in all forms of media whether online or print.

Colours, like flowers, carry their own meanings and although when we choose our colours we may not consciously consider these, it is interesting to know the meanings behind them.

  • Black – power, elegance, mystery
  • White – innocence, purity, perfection
  • Purple – luxury, extravagance, creativity
  • Green – growth, harmony, freshness
  • Blue – stability, trust, intelligence
  • Yellow – happiness, energy, joy
  • Red – desire, strength, love
  • Pink – feminine, soft, innocence
  • Orange – success, enthusiasm, determination

Selecting the colours you wish to represent your business can be difficult as you want to be confident that you are conveying the right impression.  The use of too many colours could result in a busy or unbalanced look.  Limit the colour palette you wish to work with to maintain the style and the personality of your business.

Knowing your potential customers as well will, or at the very least, should affect the final colours you choose.  If you opt for a rich splash of pink on every page, know that this will not inspire men to shop at your store or use your services.  Strong colours or contrasts may prove to be less popular with the older generation however will draw a much younger audience who are inspired by new trends.

Another issue that many websites seem to overlook is the actual text and background colour of the site.  Many colours when used together can impair readability and this can be daunting for your visitors.

Note however that there is no need to stress over your colour choice unnecessarily.  Often the above mentioned information is taken into account on a more subconscious level and is already reflected in your chosen set of colours. Once you’re ready, the next step is to discuss your business colours with a graphic designer who has branding experience. They will be able to ensure your colours work well together and represent you, and your business.

Nicole Graham | Business Mentor, Strategist | Hong Kong

Bauhinia Solutions Flower

If you require assistance with your business administration or marketing, schedule a call with Nicole to discuss your needs.

Photo Credit: A National Acrobat

How To: Turn Off Conversation View in Gmail

How to Turn Off Conversation View in Gmail

In previous posts we have outlined instructions on how to use canned responses, create labels and create email filters all in Gmail.  We hope you are interested in discovering more features of Gmail and how you can adjust your own account settings.

In this post, were going to introduce you another feature that you may find a challenge to work with, especially if you have sent and received replies to a number of emails, discussing the same topic.  This feature is known as ‘Conversation View’ and it’s function is to group all email replies with the original message allowing you to keep track of the conversation thread.

The challenge with this ’email stacking’ is that emails get lost easily and then you have to go searching for a reply amongst a number of replies stacked on top of one another.  It can get confusing if a person replies twice to the same email, without you having replied to the first response.  On a positive, if you send an email with a different subject line, the email conversation starts fresh.  This works well until someone replies and discusses an entirely different topic, the “new topic” email can get lost in amongst the “original subject” email thread.

To turn off conversation view in Gmail:

  1. Click the gear icon on the top right corner of your Gmail account page
  2. From the drop-down list, click on Settings
  3. In the General tab, the 7th option down is Conversation View
  4. Click on the option, Conversation view off

Once you have turned conversation view off, Gmail will separate out every email and you will be able to view your emails in the traditional view.  This is a personal choice, there is no right or wrong way to manage your emails.  You make the choice this is right for you.

Bauhinia Solutions Flower

There are many ways we can assist you with your business administration or marketing needs. Feel free to schedule a call with Nicole and explore how we can support you.

Part 4: Buying Banner Advertising Space

Buying Banner Advertising Space

After reading our posts, what is banner advertising? and does banner advertising work? and familiarising yourself with the common terminology of banner advertising, your business is ready.

You have a website, you know what you are selling, and you are ready to start advertising online!  (What? You don’t have a website? Stop reading right now and go to our blog post, 8 Different Types of Website. When you have a site, come back here and then we can talk.)

So – you are ready. But how can you make banner advertising work for you? Certainly, if you can partner with an agency or freelancer (or us!) to help you strategize and buy your ad space, do. Experience is well worth the money in this arena. But, if you are thinking you want to go it alone, here is what you absolutely must know about placing space.

Your campaign can be broken down into two prime areas of consideration: The Strategy and The Ad.

Start with your strategy, because until you know who your market is, what the specs are for the space you are buying, and what kind of budget you are working within, you can’t design an ad. You may be saying, “But I already know my market and I know my budget.” No, you don’t. What you know is your business’ market and your total marketing spend. The other two pieces will fall into place shortly, but not until after some work and research.

Start off by defining your goals. What will make your campaign a success? Are there definite milestones you want to hit? Be specific. “More sales” and “Get new customers” are not actually goals; they are generalizations of success. Choose a milestone such as “Increase website traffic by 10%” or “Get 10 new inquiries”; you can then discover how much money you need to spend to achieve that goal and your strategies going forward can be much more accurate and directed.

Next, get targeted. Where will you place your ad? Google? Facebook? Website.com? Take some time to brainstorm a bit and think about where you potential audience might be? Think outside the box to broaden the possibilities – a famous pizza chain found great success targeting hungry students by advertising on Dictionary.com. Once you have decided the best possibilities to place your ad, start the research – download the media kits or contact sales to get pricing and performance information. If you engage sales – don’t be embarrassed – tell them you are just trying this out and ask if they have any introductory offers or starter packages, as they often will run specials or give you a preferred rate the first time you place an ad. Biggest and most expensive aren’t always best, and a good campaign will likely have a mix of ad units and locations. Decide what is right for you, how can you use your budget most effectively, and how much do you want to spend where. You may decide on a single avenue or multiple, but take a moment to reassess that your goals and opportunities are aligned. Adjust what needs adjusting.

Lastly, decide on a program that will allow you to sufficiently test your efforts (a single weekend will not provide sufficient data for any decision making – give it time – 3-4 weeks is best) and validate your decisions, and again, allow you to make adjustments where necessary.

When you finally have a plan in place, you can start creating your ads – multiple ads, even if all you are doing is Google Adwords. Your ad may be just a matter of providing text and a thumbnail image or you may be required to provide a creative file based on specifications from the website owner/seller.

The ad itself should be:

  • Clear – one message, idea, or offer. Pictures should be easily digestible and relevant.
  • Simple – can a child understand it? How few words can you use to get your idea across?
  • Branded – colors, logos, styles should match your website so the reader doesn’t think they have accidentally gotten to the wrong place
  • Include a Call to Action – quite literally, “Click Here” or something like it to instruct the user to click. Believe it or not, there are still people who don’t know that 90% of their screen is clickable…
  • Include a Promise to Deliver – why are they clicking here? For what? Click here… for more information, to register, to find out more, for your chance to win… you get the idea.
  • Include a Landing Page/Destination URL – where the reader goes once they click your ad. This page is critically important, particularly if you want them to take an action such as registering for a newsletter or shopping a particular product or course. Except for rare occasions, this URL is almost NEVER your domain name, but rather, a sub-page thereof.

Remember: less is more. If a stranger can’t understand everything there is to understand about your ad in under 2 seconds, your ad stinks. Start over.

Finally, try A/B testing – for any space, create to similar but different ads – a different image, different call to action, etc. Place those ads to run against one another so that they are receiving the same time of day, the same days, etc – running concurrently on the same site. After 3-4 weeks’ time, compare ad metrics and learn from the data, rather than your instincts, to which ads people are responding best.

As always, remember, advertising is a process. The internet is ever changing and always moving, and as such, so should your banner advertising strategy. There are visual trends, technology changes, traffic fluctuations, and new websites selling space. The sooner you accept that it is never ‘done’, the more successful your online efforts will be!

Best of luck and let us know if you want some help.

Virtual Assistant, Elizabeth Loennborn

Photo Credit: Jeff Sheldon, Unsplash

5 Types of Virtual Assistants

5 Types of Virtual Assistants

As Bauhinia has evolved, so has the team and one misunderstanding people have is that a Virtual Assistant (VA) is a ‘one size fits all’ solution. Speaking from experience, this is not the case. Let’s face it, none of us are all-knowing, and have endless free time in our days.

In the early days VAs were offering home-based secretarial services and as the Internet evolved, so did the skills of the Virtual Assistant. Today the term is used to describe people who utilise online tools to work virtually and through the broadening of the VA’s skills, different types of Virtual Assistants were born.

There are no official “types” however many people in the industry would generally agree the following are common:

1. Administrative / Generalist – This is one of more common types of VA’s and where the term Virtual Assistant originated. These VA’s would manage your administrative and secretarial duties such as organising appointments, managing your diary, handle emails, organise travel, format documents, create PowerPoint presentations, update your expenses, send invoices, etc.

This is the foundation of Bauhinia and where the business started. This is still a core service today.

2. Digital Marketing / Social MediaDigital Marketing is broad and therefore some VA’s narrow in on Social Media only. Within these roles, some VA’s will write their content and implement your strategies, while others will assist with your strategy and implement, leaving the content creation to you. Tasks can include content research, finding quotes, creating images, finding engaging questions, sending newsletters, managing Google adwords, monitoring statistics, etc.

We do a bit of everything as clients have different needs, however if a client is promoting a personal brand, we recommend that they create their own content to ensure it is authentic to who they are.

3. Technical / WordPress – These Virtual Assistants are good at all the technical stuff such as setting up emails, fixing technical errors, creating backups of your website, etc. With all the online tools available today, some technical VA’s work only with WordPress, and others know their way around online marketing systems and shopping carts. These include SimplyCast, Infusionsoft, Ontraport, 1ShoppingCart, Shopify, LeadPages, OptimizePress, etc. For those focussed on WordPress, they would be able to assist with monthly maintenance and updating pages. You may find that some generalist VAs can assist with WordPress.

Due to the type of clients we currently have, we are strong on WordPress with over 5 years experience creating WordPress sites. We understand what a number of the online tools can do, however haven’t had the opportunity to work with many of them.

4. Graphics / Graphic Designer – There are different levels to this type of VA – one who can create lovely images for social media and presentations, and one who has more branding depth. They use software that is specifically for design purposes. Some Graphics Designers can create simple flyers and brochures, and generally follow your existing style guide. The more experienced designers understand brand concepts and they will generally help clients to create a visual representation of themselves through colour and imagery.

For any sort of branding work, we refer clients onto a Graphic Design team who would be able to better assist, however if a client needs social media images, small advertisements or simple flyers, we have a designer on the team.

5. Product Launch – These VA’s work more with online businesses who launch products or programs throughout the year. They understand the sales funnels and all the steps to a successful launch.

Due to the type of clients we currently have, we’ve not been involved in the start and finish of a launch. We’ve supported clients in different aspects throughout their launch but not managed the process.

Our goal is to provide our clients with an ‘all-round service’ while utilising the team’s strengths, therefore we have part-time Virtual Assistants who support our Client Managers and specialise in specific areas.

Nicole Graham | Business Mentor, Strategist | Hong Kong

Bauhinia Solutions Flower

If you require assistance with your business administration or marketing, schedule a call with Nicole to discuss your needs.

Search Tips for Google

Search Tips for Google

How often have you heard the term ‘Google it’?

This statement tells us how vital and common the Google search engine has become. However there are times when you can’t find what you’re looking for and in these situations, it might be better to search multiple keywords at the same time. This type of search is known as a ‘Boolean Search’ and it enables you to give multiple instructions to help find your results.

Today’s post focuses on three search tips using ‘AND’ and ‘OR’ search operators.  We will also share the types of results you can expect.

1. AND Search Operator

Results only containing all the terms connected by the AND operator will be shown, so the more criteria you type the less results are found. People use AND operator to limit some more definite resources.

Examples:

  • virtual AND assistant
  • virtual AND assistant AND “Hong Kong”

(Normally AND is set as a default operator, so searching virtual assistant Hong Kong will provide the same results as searching virtual AND assistant AND “Hong Kong”.)

2. OR Search Operator

Results containing either or both of the terms connected by the OR operator will be shown, so the more conditions you enter the more record is found. People usually use OR operator for terms of similar ideas to include larger number of resources.

Example:

  • virtual OR administrative assistant
  • virtual OR administrative assistant OR secretary

(The results will contain at least one of the words, so you may find links that have the words virtual assistant, administrative assistant, secretary or a combination of these.)

3. AND and OR Search Operatores

The searching system will fulfil the requirements joined by AND operator first, then those joined by OR.

Example:

virtual AND assistant OR secretary

(The results will be related to virtual assistant or secretary.  This is the same as typing virtual assistant OR secretary.)

These search features can be applied to other search engines such as Yahoo.com, Bing.com, DuckDuckGo.com and ChaCha.com.  It does take a little time to learn however once you know to search online, it will save so much time. Good luck!

Bauhinia Solutions Flower

There are many ways we can assist you with your business administration or marketing needs. Feel free to schedule a call with Nicole and explore how we can support you.

Outsourcing – Why All Solutions Are Not Bauhinia Solutions

Outsourcing, Not All Solutions are Bauhinia Solutions

I recently read an article about a virtual office-outsourcing nightmare. It was well worth the read, and it made me think.

I understand that although I have been working from a virtual office for all 15-plus years of my professional life, still, for much of the world – virtual often equates to fictional. At the same time – I am very much real. The entire Bauhinia Solutions team is very much real, but with new methods of working, we must adopt new expectations and methodologies, particularly when it comes to communication and data-sharing.

Hiring a virtual assistant can be a nightmare if you aren’t quite accustomed to how things will work and most certainly, if you hire a random off the internet, living in a far away land, from a culture with which you do not identify, and whose native language is not your own. Pitfalls (or challenges) such as cross-cultural communication breakdowns, different standards of excellence, as well as differences in working hours or public holidays should be expected. For some people, and for some tasks, this can be perfectly acceptable, but for most professionals who wish to be represented in a professional and expert manner, a far off assistant like one might find in India or the Philippines might not fit the bill, unless you are, of course in India or the Philippines.

Going local, but still virtual, can insure you are better grounded in your relationship with your VA on all fronts. I like this quote from the writer,

“At some point it dawned on me that I’d stumbled upon the fatal flaw inherent in any virtual-assistant relationship. To be truly useful, an assistant needs to understand everything about your life and work. An assistant is a confidant. But it’s impossible to develop a deep, trusting relationship with a guy you know only by email – a guy who communicates with you in canned professional-ese, who must be monitored by security cameras to make sure he doesn’t rob you.”

I can’t put it better myself. This is a relationship. It requires time to develop, and should be nurtured. While remote, and perhaps even more so because of it, there is an intimacy that grows when you find The One.

But the article also highlighted some flaws in task deployment that are worth mentioning.

Case 1:

“I gave him his first task. I needed a flight from San Francisco to Minneapolis. I gave him my dates. I wanted times and prices. …But after sending him my request, I heard nothing. After 40 minutes, I sent him a follow-up to make sure he’d received the task. About 40 minutes after that, he responded: “Yes I have received your email and I have started working on it.”

Huh. This task should have taken him about 10 minutes; why was he just getting started after a nearly an hour and a half? Around noon – about three hours (and $30) after I’d assigned the task – Mr F finally sent me an email to say he was done. Now I saw why he’d taken so long: Instead of looking for the best two or three flights that conformed to my calendar, he’d created a spreadsheet listing all the details of 10 flights.”

Can you spot the series of flaws here?

First, the task was insufficient in delegation detail for a new client-VA relationship. It would have been better to say, “Please find flight options for Point A to Point B, on XXX dates. This is a top-level inquiry for times and prices only. Please use no more than 30 minutes on this task.” While that may sound excessive, in a new relationship, your VA is trying desperately to impress you and deliver excellent work. Not communicating an expectation of detail and time usage is simply a misunderstanding that stems from two parties having different goals from the task.

Second, a virtual assistant, unless you have pre-agreed working hours or are hiring them full time, are also managing other clients. Sending through a request and waiting for immediate action is unrealistic. Mark tasks with realistic urgency, due dates and/or times, and gain a commitment of completion from your VA. Following the request above should have been, “The flight is in X weeks, so I would like to select a flight as soon as possible. Can you please come back to me with options no later than tomorrow at 3pm.”

Case 2:

“The weekend was coming up, and I didn’t need Mr F on Monday morning. I told him to be ready to work on Tuesday. But on Tuesday I heard nothing. Not on Wednesday either. The whole week passed.”

Unless you set the expectation (make an appointment) for your VA to contact you at a certain time, they are waiting for you to delegate tasks to them. Again, a VA will be working with a number of clients and is very rarely just sitting around chasing people for work. The best VAs are in high demand and are usually scheduling tasks days in advance. Remember, your VA is virtual and part-time. It is the client’s job to let the VA know when, what, and how. It all comes back to communication and expectations.

Finally, hiring a VA is not only an oddly intimate relationship, you need to know what you really want out of it so that you find the right partner. Do you want someone to run mundane or routine tasks from your work week? If so, you need to be willing to set up formal SOPs and guidelines so that you can insure consistency throughout the work, particularly when it comes to tasks such as diary management and invoicing. Keep in mind, you are often also on the hook for the cost/time of education and training on your systems. Alternatively, are you looking for an expert VA that can take your business to the next level – do the things you can’t or don’t want to? This is a completely different type of service and requires a VA with a totally different (and existing) skillset.

At Bauhinia Solutions, for example, we offer straight admin packages as well as marketing and strategy packages. We have team members that specialize in different types of work, so we work hard to match clients with the right VA, and actually, some clients enjoy a mix – getting a broad range of services through a Client Manager who then manages task breakdown within the team. Our most comprehensive support is kind of like having an administrative assistant, a marketing manager, and on-call IT all rolled up into one.

So, is hiring a VA right for you? Hopefully this article has enlightened you, answered some questions, and will help you avoid common pitfalls going forward. Good luck!

Virtual Assistant, Elizabeth Loennborn

Bauhinia Solutions Flower

If you require assistance with your business administration or marketing, schedule a call with Nicole to discuss your needs.

Photo Credit: Death to the Stock Photo

Advertisement Banner for Launch Promotion

Bauhinia Solutions Portfolio

Project: Create Advertisement Banner

As part of the launch of her newly created app, The Dream Register, our client ran a competition and promoted the opportunity to win One Direction tickets. The advertising campaign was through Facebook. This was the advertisement we created for her.

One Direction Advertisement

Bauhinia Solutions Flower

If you require assistance with your business administration or marketing, schedule a call with Nicole to discuss your needs.

Photo Credit: Damian Zaleski, Life of Pix

How To: Create and Use Canned Responses in Gmail

Email Templates in Gmail

Business users, on average, send and receive 121 emails daily. When receiving this many emails, typing the same reply or sending the same message over and over again, can be a time waster. We use Gmail (GoogleApps for Business) and a solution we’ve found very useful is the Canned Responses feature. If you are familiar with Outlook or Mac Mail, a canned response is equivalent to the Email Template.

By using Canned Responses, you can pre-write your email content and respond easily to those frequently asked questions.

Before creating a canned response, you do need to enable the feature:

  1. In your Gmail account, click the Gear icon (right-hand side of your email window)
  2. From the drop-down list, click on Settings
  3. Click on the option, Labs (third last heading)
  4. Find the Canned Responses feature and then click the button, Enable
  5. Scroll down to the bottom of the page and click on the button, Save Changes

Now with the Canned Responses function enabled, the next step is to draft your message:

  1. From your inbox, click on the button Compose and type your message
  2. Delete your signature (if you don’t, will appear twice in every new email)
  3. At the bottom-right corner of your message, next to the trash can, click on the down-arrow for More Options
  4. Move your mouse to Canned Responses and click on the New canned response… option
  5. Type the name for your newly created canned response message and click on OK

Now you are ready… next time when you need to use your canned response:

  1. From your inbox, click on the button Compose
  2. At the bottom-right corner of your message, click on the down-arrow for More Options
  3. From the Insert section, click on your saved canned response
  4. Edit where it applicable to do so, add your recipients and click the button, Send

Note: you can also edit or delete your present messages under the headings ‘Save’ or ‘Delete’.

OK… it’s your time to test it out.  Enjoy the convenience of canned responses!

Bauhinia Solutions Flower

There are many ways we can assist you with your business administration or marketing needs. Feel free to schedule a call with Nicole and explore how we can support you.

Part 3: Banner Advertising, The Basics

Banner Advertising Knowledge Centre

In previous posts we discussed, what is banner advertising? and does banner advertising work? In this post we provide you with the basic terminology if you wish to start exploring banner advertising opportunities available to you.

Common Terminology:

CPC – Cost Per Click – a pricing model that only charges the advertiser when the ad is actually clicked. Although the cost can be higher, the quality of the lead is usually better, so if you are on a budget, CPC is worth considering. This can also be beneficial if you want to engage in a branding exercise on a budget. Warning – for CPC to be effective – it has to be micro-managed.

CPM – don’t be fooled by the M – CPM is the Cost Per Thousand Impressions. CPM models are excellent for branding exercises and for big splashes because you can designate how many times your ad will be seen in a specific time frame. If you have an ad with a strong call to action, CPM can save you a bundle over a CPC campaign (discounts, prizes, giveaways, etc.). These are also more “set-it-and-forget-it” type campaigns.

Click (or click-through) – someone actually, physically clicks on your ad and is redirected to your designated landing page. Sorry – there is no way to guarantee the quality of the click – that is up to you and your ad.

Impression – any time a page loads that has your ad on it. Yes, it still counts if someone clicks away before the entire page loads and Yes, it still counts if you ad is all the way at the bottom of the page but the reader never scrolled down – the server sent the info – that is what is counted.

CTA – Call to Action – your banner will be more effective as a lead generating tool if it contains a reason for the reader to click. Surprisingly, it is still far more beneficial to literally put “Click Here”. Web-surfers are lemmings just awaiting instructions.

ROS – Run Of Site – your ad will appear on any/every available page of a site, and may be accompanied by size restrictions or category restrictions. For example, a straight ROS Leaderboard will be delivered to the top of every page of a site. A hypothetical Category ROS Boombox would be delivered to any page within the specified category, which also serves the banner size designated. It is always a good idea to clarify exactly what ROS means to the specific seller.

Rotating – very common, but a rotating space can make it difficult to find your ad once you have placed it. In a single space, there may be a number of ads that are paying to be delivered. To optimize performance, sites will place these ads in the same position and deliver them randomly so that every time a page is refreshed, a different ad appears. Depending on the seller, CPC and CPM ads may be rotating together.

Landing Page (or Destination URL) – where the reader goes once they click on your ad. This is the SINGLE MOST IMPORTANT point to consider for conversion, so consider wisely and be strategic.

Roadblock – owning ALL of the available banners on a given page. These are pricey, but great for launches and generating a high conversion rate. They also ensure that you won’t be sharing space with your competition. If you spend the $$$ on a Roadblock, get creative and engaging – use the various positions in an innovative and unexpected way that will get the reader interested and want to know more.

Skin – a rare and pricey option, but oh so cool. Skins are almost always an additional service on a Roadblock or large advertising package, but they give you the option to replace the website background with an image of your own. Hire a designer for a high-quality, optimized image – always.

Boombox – generally, a square-ish advertising space, most commonly found on the right-hand column, middle third of a page. A Boombox is the most versatile unit, creatively speaking. Industry Standard size: 336×280, but may vary.

Skyscraper – a tall, thin, banner size most commonly found on the right, outermost column. These are great because you can maintain visibility as a reader scrolls down the page, but they can sometimes be challenging from a creative perspective. These do not lend themselves well to too much text. Industry Standard size: 120×600, but may vary.

Leaderboard – the wide banner across the top of a web page. Primo visibility, so generally top dollar price tags. A short and powerful statement can be very good and effective on a Leaderboard. Industry Standard size: 728×90, but may vary.

Animated GIF – these look like video, but are actually animated picture files. Low resolution and short duration make these “cheap video” that needn’t be hosted elsewhere and loads quickly, even on a poor connection speed.

Rich Media – one of the newest trends in banner advertising, a Rich Media Banner is immersive, interactive, and engaging. The possibilities are nearly endless, but can include surveys, signups, video, “pushdowns”, “sliders”, and so much more. Often times, a user can interact with the ad without leaving the content page they are viewing, which is a benefit to both the reader and the seller. With the right design, these are truly powerful tools. Expect a price tag (from your designer) to match. These can come in any size.

Symantic Linking (or Keyword search) – your ad (CPC or CPM) is delivered against content that is deemed relevant by a search algorithm. This happens most notably on search engines, but can also be a way that large publishers or rich content providers deliver ads. You select tags or keywords related to your ad and when the page contains those words in the actual content of the page, your ad appears. Excellent relevancy if you pick your keywords strategically. Funny story – a science company is advertising a particular type of equipment, very technical, capital equipment kind of stuff. They are looking at their metrics after a month of big CPC spend on Google and find that they have an almost 100% bounce rate. (That is very bad, a total waste.) They look at their very limited keywords and typed one in to see what else was showing. Sadly, they discovered that “high-throughput” and “automated” received almost no clicks, and while popular, their selection of both words “penetration” and “prick” were ill-advised.

Conversion – the Golden Ticket, the pièce de résistance, or just generally the whole reason your advertising campaign exists. A conversion can be defined by your campaign and your advertising goals. Whether it is a newsletter sign up, an inquiry, or a full-on sale – congratulations! You did it! A complete stranger has now interacted with your business; now pop a glass of bubbles to celebrate!

Virtual Assistant, Elizabeth Loennborn

Photo Credit: Jeff Sheldon, Unsplash

Celebrating Administrative Professionals’ Day

Administrative Professionals Day, 22 April 2015

Next month on Wednesday, 22nd April 2015 my team will be receiving a small gift from me as a ‘thank you’ for their support and dedication. I am grateful… Dawn has been working with me since 2008, Nicole since late 2011, Elizabeth since mid 2013, Jenifer D and Jennifer M since late 2013. Anna joined us mid 2014 and Aarti this year. We also have a graphic designer who I’ve worked on and off with since 2008 and our tech guys have been around for 2-3 years.

My gift is in honour of Administrative Professionals’ Day, previously known as Secretaries Day and National Secretaries Week.

This unofficial holiday encourages managers and small business owners to acknowledge and give thanks to their assistant, secretary, administration assistant, receptionist, office manager and all other valuable administrative people.  The Bauhinia team often go out of their way to assist our clients and in most cases, we keep it under the radar, so I feel their efforts deserve to be recognised.

Originally organised by the National Secretaries Association, which is now known as the International Association of Administrative Professionals, the holiday was established in 1952 to recognize secretaries’ contributions to the workplace and attract new skilled office workers.  These days the industry is huge worldwide; in the United States there are more than 22 million administrative and office support professionals, in Canada there are more than 475,000 administrative professionals, and there are as many as 25,000 virtual assistants worldwide – imagine if we had the numbers from the rest of the world!

You don’t need to be over the top in your gift giving; you can acknowledge how valuable your support person is by sending a heart-felt email saying thank you.  I hope you take the opportunity to show your appreciation on Administrative Professionals’ Day.

Business Consultant, Mentor, Virtual Assistant

Bauhinia Solutions Flower

If you require assistance with your business administration or marketing, schedule a call with Nicole to discuss your needs.

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