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5 Reasons to Consider Using a Graphic Designer

5 Reason To Consider Using A Graphic Designer

Graphic designers are crucial for small to medium businesses as they offer valuable input for website design, brochures and corporate logos.  Below are five reasons why a graphic designer may be right for you.

1.  A Graphic Designer Will Ultimately Save You Money

By using a graphic designer, there is no requirement to purchase design software and undertake the arduous task of then learning how to operate the system.  Having a professionally designed logo or website at the outset allows you to concentrate on marketing your brand and earning money.  Redesigning or recreating your brand further down the track can be costly as well as time consuming.

2.  A Graphic Designer Can Save You Time

How much do you value your time?  Graphic design is quite a complicated process and will take a lot of your valuable time to understand and create anything that even closely resembles the quality a professional designer can produce.

3.  A Graphic Designer Will Make Your Business Look More Professional

Regardless of the size of your business, there is one thing which is important in terms of gaining and retaining clients or customers and that is professionalism.  If you choose to print your brochures at home after creating them using a standard word processor such as Microsoft Word, take the time to compare that to a brochure which comes through your letterbox.  If they offered a similar service and price range to yourself, which company would you use?

4.  A Graphic Designer Can Distinguish Your Brand from Another

A graphic designer is not as attached to your business as you are and is able to offer unbiased opinions and ideas on what may work for you.  As you are striving for something both unique and competitive it can be extremely worthwhile to seek assistance from an outside source.

5.  A Graphic Designer Can Define Your Ideas

Do you find yourself lying awake at night trying to formulate and clarify all the ideas you have buzzing in your brain?  By speaking to a graphic designer you are able to voice these ideas and, at the same time, gain a much stronger perspective on your business aims and the direction you wish to head.

For more information on how a graphic designer can assist your business, please don’t hesitate to contact us.

Nicole Graham | Business Mentor, Strategist | Hong Kong

Bauhinia Solutions Flower

If you require assistance with your business administration or marketing, schedule a call with Nicole to discuss your needs.

5 Benefits of a Copywriter

5 Benefits of Using a Copywriter

A copywriter is responsible for writing promotional and marketing text for organisations such as print advertisements, website content, brochures and press releases.  A copywriter who has a full understanding of your requirements and your business is a valuable asset to have, as it is no secret that great copy will aid your selling potential.

There are many benefits to hiring a copywriter to write on your behalf, five of which are listed below.

1.  A Copywriter Can Save You Time

Writing copy to appeal to your customers can be a time consuming and complicated process.  A copywriter can come to your aid by saving you hours upon hours of frustration by writing the compelling and persuasive text that you require.

2.  Use A Copywriter As and When You Need To

A reliable freelance copywriter is an affordable approach in terms of getting the work done and meeting the tight budget restrictions of a small business.  Hiring on an ad hoc basis is the perfect way to utilise a ghost writer’s service.  Whether you are seeking a proofreading or editing task, a Search Engine Optimisation (SEO) rewrite or a full copy requirement, a copywriter is a cost effective way to meet those deadlines and boost your sales.

3.  A Copywriter Will Create Consistent Copy

As purchasers we are bombarded with marketing copy and text wherever we go.  The key to reach your intended audience is to maintain consistency throughout all of your marketing mediums in order to assist with the ease in which your customers recognise and become familiar with your brand.

4.  Professional Copywriting Can Boost Your Brand

Bad copy will do nothing for your reputation let alone increase your sales or readership levels.  An experienced copywriter will understand the need to keep it simple in order to keep the reader’s interest and allowing them to be taken on a journey to the desired course of action you are seeking.

5.    A Copywriter Will Maximise Your Website Investment

Designing and creating a website is a costly investment.  However failing to have clear and concise text on your site will drive your readers and your target audience away in droves.  Don’t overlook the cost of a copywriter who will assist you in delivering the persuasive message that will convert your visitors into customers.

Nicole Graham | Business Mentor, Strategist | Hong Kong

Bauhinia Solutions Flower

If you require assistance with your business administration or marketing, schedule a call with Nicole to discuss your needs.

5 Tips To Improve Your Graphic Design Experience

5 Tips to Improve your Graphic Design Experience

Dealing with graphic designers can be a complicated process if you are not prepared for what needs to be done.  Here are five tips to aid your graphic design process, which will ensure the interaction between your organisation and your designer remains smooth and trouble free.

1. Know What You Want

Creating something without having any idea of what you want or how you want it to be set out can prolong the task as well as add extra costs to your marketing material budget.  It is wise to have done some basic research on the topic prior to contacting your designer.

2. Be Clear With Your Communication

Once you have established what your requirements are, it is essential that you are clear with your instructions.  Know what you want and pass on your ideas and thoughts with clarity.

3. Be Clear On Your Budget

Know what your budget for your logo or brochure may be and compare that to the charge of the designer.  The invoice, like any other bill, is not up for negotiation and will need to be paid promptly especially in terms of any deposit which may need to be paid upfront.

4. Be Organised

Be organised from your point of view.  Have your examples, images and pictures ready to supply to the designer.  Know your colours, your likes and dislikes and present them to your designer early in the piece so as not to hold up any of the design aspects.

5. Notify Your Designer of Your Time frame

Let the designer know what your expected time frame for the work to be done is and confirm how long they think the task may take.  Once you are aware of your designer’s needs then the job will proceed without you having to continuously question the completion date of the task.

Now that you’re armed with these tips, I hope that your next design experience is enjoyable and pain free.

Nicole Graham | Business Mentor, Strategist | Hong Kong

Bauhinia Solutions Flower

If you require assistance with your business administration or marketing, schedule a call with Nicole to discuss your needs.

Photo Credit: Death to the Stock Photo

10 Tips for Email Etiquette

10 Tips for Email Etiquette

Do you spend most of your time communicating via email?  Knowing email etiquette will help you look more professional, especially to those you’ve not yet met in person.  We have previously posted Email Do’s and Email don’ts, and this week we’re offering up 10 tips for email etiquette.

  1. Use a proper email address for business. Imagine how people would perceive you if they were receiving an email from: or
  2. Apply bullet points to emphasize the key points or numberings for steps or procedures. This makes the message reader-friendly and to the point.
  3. Use standard fonts like Time News Roman, Verdana or Ariel.  Fonts like Comic Sans does not look professional and fancier fonts are usually converted to fonts the receiver has.
  4. Type in complete sentences instead of random phrases or text message abbreviations to reduce any obscurity in communication.
  5. Write with appropriate sentence structure and punctuation, like capitalize the first word and put the comma and/or question mark in the right place.  This ensures the receiver reads your email correctly.
  6. Stop typing in all lower-case even for the ‘i’ and the names. It shows laziness and can be perceived as unprofessional.
  7. Stay away from overloading your email with emoticons, unless of course the receiver is a close work colleague or friend.
  8. Applaud and thank more in the lines to create a positive atmosphere in your business relationships.
  9. Always include an email close.  If  your email is more formal, use a formal closing such as Sincerely, Best regards, All the best, and if your email was informal, you could use Cheers, Thanks, Talk soon.
  10. If you have said you’re sending an attachment, double check that you have indeed included it before sending your email. It is wasting the receivers time and shows absent-mindedness.

Do you have any tips you would like to share?  If so, please leave a comment.

Bauhinia Solutions Flower

There are many ways we can assist you with your business administration or marketing needs. Feel free to schedule a call with Nicole and explore how we can support you.

Google Search Operators

Search Tips for Google

In the previous post, Search Tips for Google we explained how to use two of the Boolean Searches – AND and OR? That was just a warm up! Today, we are introducing you to some more commonly used Google Search Operators. If you want to enhance your searching possibilities, spend some time on the followings:

1. Related:

Results of similar contents to the website specified by the URL after the related: operator will be shown. Beware that it should not have space between the operator and the URL.



(More sites related to Google search operators will be displayed.)

2. Link:

The link: operator can be used for quick searches for pages being directed to a certain domain. This is not a thorough search action for all the pages linked to the specified URL, but a general one. Beware that it should not have space between the operator and the URL.



(Web sites created by us have been found because most sites have a link pointing to our homepage.)

3. Define:

Google can filter out all kinds of definition for any terms specified after the define: operator. This is based on having a concentrated dictionary bank. Beware that it should not have space between the operator and the URL.


  • define:business

(results will show literally the meanings of Business.)

4. Quotation Marks “….”

Words between the Quotation Marks will be searched as a phrase in the exact order. With this tool you can search using a phrase, not just one word. Phrases can be part sentences or something like the song lyrics or a quote.


  • “Minds are like parachutes”

(You may get the rest part of this specific quote, its origin and speaker, instead of a passage with words located randomly and individually.)

5. Parentheses (….)

Results will first process the command enclosed in the Parentheses, then the words outside using other operators.


  • (virtual OR online) AND assistant

(System will show the sites or files with the word virtual or online or both of them first, then sort out those with assistant from the found ones.)

Bauhinia Solutions Flower

There are many ways we can assist you with your business administration or marketing needs. Feel free to schedule a call with Nicole and explore how we can support you.

Choosing Your Business Colours

Choosing Your Business Colours

When thinking about your business in terms of your corporate identity or logo, have you given much thought to colour or specific tones?  Ideally the colours should reflect the type of business you operate.  The colour or colours chosen are the personality of your business and must be clearly identifiable in all forms of media whether online or print.

Colours, like flowers, carry their own meanings and although when we choose our colours we may not consciously consider these, it is interesting to know the meanings behind them.

  • Black – power, elegance, mystery
  • White – innocence, purity, perfection
  • Purple – luxury, extravagance, creativity
  • Green – growth, harmony, freshness
  • Blue – stability, trust, intelligence
  • Yellow – happiness, energy, joy
  • Red – desire, strength, love
  • Pink – feminine, soft, innocence
  • Orange – success, enthusiasm, determination

Selecting the colours you wish to represent your business can be difficult as you want to be confident that you are conveying the right impression.  The use of too many colours could result in a busy or unbalanced look.  Limit the colour palette you wish to work with to maintain the style and the personality of your business.

Knowing your potential customers as well will, or at the very least, should affect the final colours you choose.  If you opt for a rich splash of pink on every page, know that this will not inspire men to shop at your store or use your services.  Strong colours or contrasts may prove to be less popular with the older generation however will draw a much younger audience who are inspired by new trends.

Another issue that many websites seem to overlook is the actual text and background colour of the site.  Many colours when used together can impair readability and this can be daunting for your visitors.

Note however that there is no need to stress over your colour choice unnecessarily.  Often the above mentioned information is taken into account on a more subconscious level and is already reflected in your chosen set of colours. Once you’re ready, the next step is to discuss your business colours with a graphic designer who has branding experience. They will be able to ensure your colours work well together and represent you, and your business.

Nicole Graham | Business Mentor, Strategist | Hong Kong

Bauhinia Solutions Flower

If you require assistance with your business administration or marketing, schedule a call with Nicole to discuss your needs.

Photo Credit: A National Acrobat

How To: Turn Off Conversation View in Gmail

How to Turn Off Conversation View in Gmail

In previous posts we have outlined instructions on how to use canned responses, create labels and create email filters all in Gmail.  We hope you are interested in discovering more features of Gmail and how you can adjust your own account settings.

In this post, were going to introduce you another feature that you may find a challenge to work with, especially if you have sent and received replies to a number of emails, discussing the same topic.  This feature is known as ‘Conversation View’ and it’s function is to group all email replies with the original message allowing you to keep track of the conversation thread.

The challenge with this ’email stacking’ is that emails get lost easily and then you have to go searching for a reply amongst a number of replies stacked on top of one another.  It can get confusing if a person replies twice to the same email, without you having replied to the first response.  On a positive, if you send an email with a different subject line, the email conversation starts fresh.  This works well until someone replies and discusses an entirely different topic, the “new topic” email can get lost in amongst the “original subject” email thread.

To turn off conversation view in Gmail:

  1. Click the gear icon on the top right corner of your Gmail account page
  2. From the drop-down list, click on Settings
  3. In the General tab, the 7th option down is Conversation View
  4. Click on the option, Conversation view off

Once you have turned conversation view off, Gmail will separate out every email and you will be able to view your emails in the traditional view.  This is a personal choice, there is no right or wrong way to manage your emails.  You make the choice this is right for you.

Bauhinia Solutions Flower

There are many ways we can assist you with your business administration or marketing needs. Feel free to schedule a call with Nicole and explore how we can support you.

Part 4: Buying Banner Advertising Space

Buying Banner Advertising Space

After reading our posts, what is banner advertising? and does banner advertising work? and familiarising yourself with the common terminology of banner advertising, your business is ready.

You have a website, you know what you are selling, and you are ready to start advertising online!  (What? You don’t have a website? Stop reading right now and go to our blog post, 8 Different Types of Website. When you have a site, come back here and then we can talk.)

So – you are ready. But how can you make banner advertising work for you? Certainly, if you can partner with an agency or freelancer (or us!) to help you strategize and buy your ad space, do. Experience is well worth the money in this arena. But, if you are thinking you want to go it alone, here is what you absolutely must know about placing space.

Your campaign can be broken down into two prime areas of consideration: The Strategy and The Ad.

Start with your strategy, because until you know who your market is, what the specs are for the space you are buying, and what kind of budget you are working within, you can’t design an ad. You may be saying, “But I already know my market and I know my budget.” No, you don’t. What you know is your business’ market and your total marketing spend. The other two pieces will fall into place shortly, but not until after some work and research.

Start off by defining your goals. What will make your campaign a success? Are there definite milestones you want to hit? Be specific. “More sales” and “Get new customers” are not actually goals; they are generalizations of success. Choose a milestone such as “Increase website traffic by 10%” or “Get 10 new inquiries”; you can then discover how much money you need to spend to achieve that goal and your strategies going forward can be much more accurate and directed.

Next, get targeted. Where will you place your ad? Google? Facebook? Take some time to brainstorm a bit and think about where you potential audience might be? Think outside the box to broaden the possibilities – a famous pizza chain found great success targeting hungry students by advertising on Once you have decided the best possibilities to place your ad, start the research – download the media kits or contact sales to get pricing and performance information. If you engage sales – don’t be embarrassed – tell them you are just trying this out and ask if they have any introductory offers or starter packages, as they often will run specials or give you a preferred rate the first time you place an ad. Biggest and most expensive aren’t always best, and a good campaign will likely have a mix of ad units and locations. Decide what is right for you, how can you use your budget most effectively, and how much do you want to spend where. You may decide on a single avenue or multiple, but take a moment to reassess that your goals and opportunities are aligned. Adjust what needs adjusting.

Lastly, decide on a program that will allow you to sufficiently test your efforts (a single weekend will not provide sufficient data for any decision making – give it time – 3-4 weeks is best) and validate your decisions, and again, allow you to make adjustments where necessary.

When you finally have a plan in place, you can start creating your ads – multiple ads, even if all you are doing is Google Adwords. Your ad may be just a matter of providing text and a thumbnail image or you may be required to provide a creative file based on specifications from the website owner/seller.

The ad itself should be:

  • Clear – one message, idea, or offer. Pictures should be easily digestible and relevant.
  • Simple – can a child understand it? How few words can you use to get your idea across?
  • Branded – colors, logos, styles should match your website so the reader doesn’t think they have accidentally gotten to the wrong place
  • Include a Call to Action – quite literally, “Click Here” or something like it to instruct the user to click. Believe it or not, there are still people who don’t know that 90% of their screen is clickable…
  • Include a Promise to Deliver – why are they clicking here? For what? Click here… for more information, to register, to find out more, for your chance to win… you get the idea.
  • Include a Landing Page/Destination URL – where the reader goes once they click your ad. This page is critically important, particularly if you want them to take an action such as registering for a newsletter or shopping a particular product or course. Except for rare occasions, this URL is almost NEVER your domain name, but rather, a sub-page thereof.

Remember: less is more. If a stranger can’t understand everything there is to understand about your ad in under 2 seconds, your ad stinks. Start over.

Finally, try A/B testing – for any space, create to similar but different ads – a different image, different call to action, etc. Place those ads to run against one another so that they are receiving the same time of day, the same days, etc – running concurrently on the same site. After 3-4 weeks’ time, compare ad metrics and learn from the data, rather than your instincts, to which ads people are responding best.

As always, remember, advertising is a process. The internet is ever changing and always moving, and as such, so should your banner advertising strategy. There are visual trends, technology changes, traffic fluctuations, and new websites selling space. The sooner you accept that it is never ‘done’, the more successful your online efforts will be!

Best of luck and let us know if you want some help.

Virtual Assistant, Elizabeth Loennborn

Photo Credit: Jeff Sheldon, Unsplash

5 Types of Virtual Assistants

5 Types of Virtual Assistants

As Bauhinia has evolved, so has the team and one misunderstanding people have is that a Virtual Assistant (VA) is a ‘one size fits all’ solution. Speaking from experience, this is not the case. Let’s face it, none of us are all-knowing, and have endless free time in our days.

In the early days VAs were offering home-based secretarial services and as the Internet evolved, so did the skills of the Virtual Assistant. Today the term is used to describe people who utilise online tools to work virtually and through the broadening of the VA’s skills, different types of Virtual Assistants were born.

There are no official “types” however many people in the industry would generally agree the following are common:

1. Administrative / Generalist – This is one of more common types of VA’s and where the term Virtual Assistant originated. These VA’s would manage your administrative and secretarial duties such as organising appointments, managing your diary, handle emails, organise travel, format documents, create PowerPoint presentations, update your expenses, send invoices, etc.

This is the foundation of Bauhinia and where the business started. This is still a core service today.

2. Digital Marketing / Social MediaDigital Marketing is broad and therefore some VA’s narrow in on Social Media only. Within these roles, some VA’s will write their content and implement your strategies, while others will assist with your strategy and implement, leaving the content creation to you. Tasks can include content research, finding quotes, creating images, finding engaging questions, sending newsletters, managing Google adwords, monitoring statistics, etc.

We do a bit of everything as clients have different needs, however if a client is promoting a personal brand, we recommend that they create their own content to ensure it is authentic to who they are.

3. Technical / WordPress – These Virtual Assistants are good at all the technical stuff such as setting up emails, fixing technical errors, creating backups of your website, etc. With all the online tools available today, some technical VA’s work only with WordPress, and others know their way around online marketing systems and shopping carts. These include SimplyCast, Infusionsoft, Ontraport, 1ShoppingCart, Shopify, LeadPages, OptimizePress, etc. For those focussed on WordPress, they would be able to assist with monthly maintenance and updating pages. You may find that some generalist VAs can assist with WordPress.

Due to the type of clients we currently have, we are strong on WordPress with over 5 years experience creating WordPress sites. We understand what a number of the online tools can do, however haven’t had the opportunity to work with many of them.

4. Graphics / Graphic Designer – There are different levels to this type of VA – one who can create lovely images for social media and presentations, and one who has more branding depth. They use software that is specifically for design purposes. Some Graphics Designers can create simple flyers and brochures, and generally follow your existing style guide. The more experienced designers understand brand concepts and they will generally help clients to create a visual representation of themselves through colour and imagery.

For any sort of branding work, we refer clients onto a Graphic Design team who would be able to better assist, however if a client needs social media images, small advertisements or simple flyers, we have a designer on the team.

5. Product Launch – These VA’s work more with online businesses who launch products or programs throughout the year. They understand the sales funnels and all the steps to a successful launch.

Due to the type of clients we currently have, we’ve not been involved in the start and finish of a launch. We’ve supported clients in different aspects throughout their launch but not managed the process.

Our goal is to provide our clients with an ‘all-round service’ while utilising the team’s strengths, therefore we have part-time Virtual Assistants who support our Client Managers and specialise in specific areas.

Nicole Graham | Business Mentor, Strategist | Hong Kong

Bauhinia Solutions Flower

If you require assistance with your business administration or marketing, schedule a call with Nicole to discuss your needs.

Coordination of Special Event

Support by Bauhinia Solutions

There are times when Bauhinia Solutions is called on to manage special events for clients, from wine-tastings and networking events, to workshops and trainings.

Our Support:

In this instance, we were asked to manage the backstage events of an internationally accredited medical examination, which required a role-play practical assessment. The details of the assessment were highly confidential, and a breach would result in the disqualification of results for all examinees, as well as financial and legal repercussions for the client.

Six months prior to the event, we were asked by the client to be in direct contact with the examiners, sorting staffing and ensuring eligibility and confidentiality of the team. We contacted several sources for acting staff and hired more than 20 actors based on age, gender, nationality, and language requirements to work over the two-day exam. We then managed dissemination of sensitive materials to the cast, and ensured that invoicing, billing, and expenses were covered and accounted for, and all stayed within budget.

During and after the event, we maintained contact with the client, cast, and examiners to further streamline process and event flow, and gathered feedback from the examiners to insure improved process for subsequent events.

The client has now been contracted for this event several years running and it is an annual event on which they can depend.

Bauhinia Solutions Flower

There are many ways we can assist you with your business administration or marketing needs. Feel free to schedule a call with Nicole and explore how we can support you.

Photo Credit: Nicole Graham, Bauhinia Solutions

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