With so many entrepreneurs in Hong Kong we recommend utilising WordPress for small business blogs and websites.
WordPress is a user friendly and search engine friendly, web based program that is ideal for small businesses. It was originally intended as an easy to use blogging software, however due to its popularity it evolved and now we can combine a static website (pages such as home, about us, services, contact us) with a blog.
We’re so impressed, we use it for our own site! And with over 25 million others using it, you can’t go wrong.
The great thing about using WordPress is it gives you the power to update your own website whenever you like and as often as you need to. This means YOU have control over your website, NOT your web designer/developer.
So often we hear of how small businesses have to continue to pay a fee to their web designer/developer to make a minor change to wording or add a paragraph. We believe you should be empowered to make that change yourself.
Why Should You Consider WordPress?
1. Flexibility of Design – We can adjust the ‘look and feel’ based on your budget. WordPress designs are based on Themes and there are quality themes that allow us to “drop” your logo into it without changing the ‘look and feel’. However, if you want your site to represent you and your business, we have the capability to modify one of our themes, a premium theme or create a theme from scratch.
2. Alignment of Web 2.0 Philosophies – By blogging you are generating fresh content, which search engines love, and through your blogging, you can share your knowledge as well as interact and connect with your readers, clients and potential clients. WordPress not only allows you to post your YouTube videos and Flickr photos, your readers can Like, Tweet or Share your Posts on other social networking sites. All this helps with your search engine ranking.
3. User Friendly – This has been mentioned previously, however it is important to reiterate how easy it is that you can update your site, add blog posts and respond to comments, without needing to know any special coding. It is as easy as using Microsoft Word with editing, formatting and saving. Best of all, you can be anywhere in the world as long as you have a computer, an internet browser and an internet connection.
4. Search Engine Optimisation (SEO) - If the theme chosen does not come with SEO functionality, we add this for you. This will allow you to add your own titles, descriptions and keywords to each page and new blog post, with the aim to increase your search engine ranking organically. We also encourage you to practice ethical search engine optimisation techniques.
5. Additional Features – WordPress has many additional features known as ‘Plugins’. We utilise a number of Plugins to ensure your site is secure from hackers, spammers and viruses. We also use plugins to back up your site, manage your social media and other unique features relevant to your needs.
Using WordPress we can creates sites that are:
- Blogs only
- WordPress Websites with a Blog
- WordPress Websites, Blog and Online Store
- Online Magazine
- Online Store with a Blog
Contact Nicole to discuss your blog or website needs. She offers offers a free, 30 minute confidential, no obligation telephone consultation.
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